For the home sector, the Year of the Rat for all businesses is not met for many years to withstand the trials and tests, businessmen who come for the spring has long been full of desire and longing. After Chinese New Year market, short-term "hibernation", the Year of the Ox in the spring such as about the region.consecutive days of stock market seems to allow people to smell a trace of a breath of spring, however, the uncertainty of domestic market, then we are not sure winter has ended. Voice of the discussion of the industry is still loud, waiting for the Central Plains home industry is the warmth of spring or the long winter?

 For the home sector, the Year of the Rat for all businesses is not met for many years to withstand the trials and tests, businessmen who come for the spring has long been full of desire and longing. After Chinese New Year market, short-term "hibernation", the Year of the Ox in the spring such as about the region.consecutive days of stock market seems to allow people to smell a trace of a breath of spring, however, the uncertainty of domestic market, then we are not sure winter has ended. Voice of the discussion of the industry is still loud, waiting for the Central Plains home industry is the warmth of spring or the long winter?

 Home puzzle the birth of market sectors, "Running out of Time"  Chinese New Year has just passed, and the temperature gradually picked up, decoration market ushered in a golden season of the year - spring.

 Zhengzhou immediate excitement of the Home market up. The beginning of the beginning of seven large, major decoration company early return to normal business, in 2009 the decoration of Zhengzhou, the spring market has been quick start.

 During the interview, the industry have admitted that despite the second half of 2008 with the rest of the market weakness, but the face in 2009, it is even more bracing. "This year, Home enterprises will face more challenges, apart from still not yet stable economic environment and the consumer market factors, belong to rigid consumer demand submitted to the volume of real estate declined in 2008, in accordance with the law, real estate in 2008 years in the weakness of the decoration in 2009 reflected the market. Therefore, the response to this year's market situation, we have to do a good job of fighting a more hardware than the 2008 battle of preparation. "is a general manager of Beijing, Wang Chuan-Gang said.

 In the reporter's visit to China, there are many home improvement company's executives said frankly: "This year, the shortest break a Chinese New Year vacation, because in 2009 the market not to do, 'battle' it harder to fight."

 The attitude of the decision action, with the Home executives are bracing for the psychological level corresponding to, major companies are planning to start marketing in advance. Journalist in the visit understands that the atmosphere of Chinese New Year has not yet been dissipated, the home improvement company has launched "Running out of Time", the United States nest, long hair, extraordinary, the earth, Beijing is creators, Beijing Habitat good times, such as Hong Kong, Hong Kong companies have started to decorate the first wave of the preparations for the Year of the Ox Home spring promotion, "false start" spring decoration market.

 The time to fight, fight, and to fight innovation, and endurance to fight the battle for spring decoration market will Zhengzhou Home will have some new characteristics of the market, becoming the Year of the Ox Home Zhengzhou market enterprise strength between watershed.

 Home Company brand strength greater disparity

 "From the current market situation, in 2009 for Home Zhengzhou market will also be an important year, it will be the market re-shuffle, brand company strength, seating re-adjust the key years." Beijing is responsible for a good home era Zhang Xiaodong people think. Coincidentally, the extraordinary decorative Planning Manager Xiong Hui also agree that from this point of view, "in 2009 is a relatively difficult year, especially for second and third line of home improvement companies in the market is not very ideal time. Relatively speaking, the first-line brand Home business is relatively sophisticated, brand influence, and various services are also perfect, has a relatively loyal customer groups, an edge in the competition. However, if the operating problems, may also be dropped to two or three line companies; in the middle the size of the second, third line of home improvement companies do not have to do brand support, not have the financial strength, cost advantages, in the vulnerable market, and more prone to crisis. "

 But the saying goes, businesses have closed down, there is no collapse of the industry. Quotes of the disadvantaged, there are also some brand company "up against the market trend," by virtue of marketing innovation, precision positioning and standardized management, the customer is still surplus door. For example, in a lot of down time for the performance of the company, the United States and nest decoration, long hair decoration, it is invasive Beijing, Beijing, good times, such as Habitat's business volume increased significantly, popularity rivals the same period last year. The industry believes that there are indications that the market in Zhengzhou Home market brands ranked the original square is "loose", the former strength of the brand was re-shuffle.

 Experience Home, Home packages or prevail

 In fact, in 2008, Zhengzhou, Home industry, one of the most obvious change is the brand's market positioning decoration is more clear, more humane Service. Decoration such as the earth, Beijing is a decoration, such as brand companies have invested to build their own experience or the Materials Home Hall. Home of the experience of the mode also tasted the sweetness of the companies, apart from the traditional profit foundation, to experience the successful operation of both the museum to display the enterprise itself, the quality and size, but also expand the company's profit cake decoration. "Today, some companies simply became Home Decoration Materials Driven sales Home Town. Decoration Materials Exhibition Hall or the development of an extension of the home improvement chain's profit, in favor of Home City, the company gradually cooling line competition prevail. "Wang Chuan-Gang think.

 The Home package system is its clear, easy sell in the home improvement market in 2008 leapt red. Wang Chuan-Gang said: "in 2009, Zhengzhou will appear more Home Package System Inc., with the Home market, increased competition, set decoration system has also affirmed the company's positioning will be more accurate, more accurate market positioning for the inevitable its customers and win more groups