"If winter comes, can spring be far behind?" This has become a home before the cold of winter in 2008 among the people of the popular mutual consolation. Are cold and bleak winter, the winter home industry is also full of disappointment and struggle, but people still had hope, hope in the coming year when snow, home industry can also usher in spring. How far are what spring? How can spring from the more recent? Home industry in the search for the spring, it is also speculated the development trend in 2009.

 Trend 1: The enterprise entered the transition

 Faced with the market situation has changed greatly when enterprises generally take two approaches. One is defensive, one offensive. After 2008 wind raid, known as true for the winter of 2009, most enterprises have been fully prepared. The advent of crisis, to stimulate the domestic industry in 2009 the development strategy of the new planning.

 For the winter, many enterprises began to shrink, reducing consumption. China's largest chain store of home January丁佐Star Group Company Ltd., Acer, China's largest flooring business圣象Guo Hui, executive vice president of group advocates "anti-cycle" the growth of their common view that the crisis that is a good opportunity, it is precisely the current "hunting and seeking cheap assets, seeking strategic transformation, test the water trough the expansion of" the strategic opportunity.

 For enterprises, can be a reserve in 2009 period, it could be a dormant period. Contraction front of some enterprises, to preserve strength "winter", will also have some excellent companies, to take against market trends, the opportunity to expand the site inhalation. No matter how the layout, in 2009 will be a crucial period for business transformation.

 Second trend: prices will decrease

 And department stores, large-scale comprehensive supermarkets compared to the home consumer market is currently not mature enough, objectively speaking, the most attractive to consumers or the price factor, but product quality and environmental protection, services, to environmental factors, but also gradually become integrated in consumer considerations. From the industry perspective, the price war in 2010 should continue.

 On the other hand, because of the impact of greater international environment, a number of household products, raw material prices would decline, and logistics, rents, wages and other costs down home brand will also bring a little business to ease the pressure. However, because of lack of confidence in the consumer market, product prices will be one tool to stimulate consumption, therefore, reduced costs, not to give businesses a clear turn for the better. Taiwan imported advanced kitchen furniture sales agents first Elysees Shanghai Living International, Inc. CEO斯夏age of prophecy: "in 2009, mainland China's total sales of domestic industry, or more than 30% reduced in 2008 . "eco-industry as a whole will be remodeling.

 Three trends: the market shift to 23

 It was learned that, at present, the industry believes that a market is already becoming saturated, both the consumer market or enterprise business strategy that has the 23 signs of the gradual transfer market. China Timber Circulation Association, according to vice chairman Gao Zhihua said flooring industry has been in the embarrassing situation of supply exceeding demand, especially in the primary market has been basically saturated. Some big brands to expand market share rapidly, resulting in the brand on the domestic first-line monopoly status of the city.

 The industry is expected, with the level of competition in the market even more tragic, the relative three more development potential, the market will become the home four enterprises for major territories, numerous brands in 2009 will be in the second and third line cities in the face of intense competition. At the same time, face enormous domestic market, much focus on foreign markets was also transferred to domestic enterprises, prepare a share. This is the original focus on the domestic market enterprises is a challenge.

 Trend Four: refurbished decor highlights the potential

 Home because of the current industry to take "renovation decorating" business and regulatory services business is almost zero, very conspicuous shortage of contradictions. In the depressed market conditions in 2008, Jiayuan decorating decorating renovation of old took the lead in expanding the business and win good reputation, at present, there are many companies to enter the renovation decorating decorating market. Industry experts have estimated that the renovation only decoration of this business, the city can be driven, including building materials, furniture, household appliances, equipment, including soft expected to demand more than 10 billion yuan. Expert prediction: home "renovation decorating" services will be activated the second decoration market, Shanghai has become home improvement industry new impetus to the end of this year to the next two years, "the renovation decoration of" market demand is about to blow-out. And decorating the face of this renovation project, the majority of the company because of the size of Home Construction trivial will be the owners out, and then a "renovation decorating difficult" embarrassing situation.

 Trend five: the industry will continue to shuffle

 Cake in the narrow, industry reshuffle will continue. In 2008, has obviously felt the pressure of home stores, discount promotional one wave higher and higher. After the Chinese New Year, part of the furniture industry is expected to distributors will close down, quit, a lot of stores there will be insufficient investment situation. And assigned to businesses and brands, but also emerging signs of adjustment. To industry estimates, the 2009 Shanghai home stores for example, will be assigned to businesses and brands adjust year.

 Some building materials enterprises because there are stores in each store, expanded sales channels as well as improve the cost, under pressure to reduce the part of the expenditure will have to consider. For distributors, the main commitment to the rental store, human resources, logistics distribution, marketing and promotion costs of the four, one of the rent accounts for a very large proportion. Industry calls on the store property platform at this time to "rescue" to reduce the rent to tide over the crisis. At present, Shanghai has a number of well-known professional person in charge of stores that will continue to take measures for the assigned business decompression.